Collaboration offers are not created equally. Some will receive more applicants than others. Some will go mostly ignored. That’s just truth right there.
However, there are many things you can do to make an offer stand out. Think of the Offers Hub like a job listings platform. What can you do to make it clear to applicants who you are and what you want to do?
Or as a more relevant comparison, think of your collaboration offer as a video you’re uploading to YouTube. There are so many videos out there; how will you get the right people to view yours? How will you get the right applicants to see and apply to your collaboration offer?
To start, you need to know exactly what you want. The worst you can do is start writing up a collaboration offer that not even you're interested in. If you want others to be excited about working with you, you have to be just as or even more excited.
So what are you planning? Creating a video with someone? Sounds simple enough. The first field you see is the offer title. If you know what your video is going to be about, you can fill it out now. But for the sake of this example, we’ll come back to it later.
The main field you have is the collaboration offer’s description. All the meat and potatoes of the offer go here. This is your opportunity to introduce yourself and your YouTube channel, share your ideas, talk about your goals, and pretty much anything you feel is relevant for your collaboration offer. Here’s a brief rundown of information you should include in your offer details:
- Short introduction about your channel
- How you plan on carrying out the collaboration
- What kind of applicant you want to work with
- What you wish to accomplish through the collaboration
- What the applicant can get out of the collaboration
Generally the best descriptions are no more than a paragraph or two (between 4-8 sentences). Also, keep it simple. The more complex a collaboration, the harder it is to pull off. Of course these are guidelines, not rules. But if you can’t think of something creative, then this template does the job.
Here’s an example of a great collaboration offer.
Before the offer expired, it already received 11 different applicants. Why? One reason is because the description is clear and concise. This particular creator knows exactly what he wants to do. He wants someone experienced in video editing to help him create an intro for his videos. He also explains how he wants the intro done. And even better, he explains why he wants to collaborate and includes a little incentive for potential collaboration partners.
We’ll revisit this example again later.
Let’s take a look at a not-so-great example of a collaboration offer.
Note: channel hidden to prevent naming and shaming.
Seriously, there are offers like these on Channel Pages. Our offers team is very reliable when it comes to editing or removing these from the system, but please don’t do this. You can’t grow your YouTube channel by being lazy. That is a fact.
With a solid description for your collaboration offer in place, let’s go back to the title field. Let’s say, for instance, you wrote the following as your offer description:
You are free to use my music for any of your videos, as long as you add the following to the video description:
"Music by http://www.youtube.com/catoonthecat"
For reference, you can listen to my music here: https://youtu.be/OmXQCYyJWpM?list=PLMzEhcF7dipBCm4BuWvS5sVvO7eg0GwS8
This particular offer received 24 applicants before it expired. Let’s briefly recap why this is a great offer. The description is clear: the creator wants to share music. He immediately explains the purpose of the collaboration offer (his goals) and what applicants will get in return. He doesn’t need to detail what types of applicants he’s looking for as his music can be used by anyone.
So how would you title this offer? Remember, posting a collaboration offer is much like uploading a YouTube video. You want others to click and check it out.
In this case, the offer was aptly titled: “Use my music FOR FREE!”
Clear and concise, with capitalized letters used in good taste (pro tip: unless you want the world to know you love screaming, avoid posting in all caps).
Another thing to keep in mind is that Channel Pages users receive weekly emails highlighting a list of offers they are eligible to apply to. Offer titles are the first to show up, so if your offer is in there, you better make sure it stands out.
Remember, these are all suggestions, not rules. If you’re an interesting character and have something special to offer, sometimes you don’t need to write out every little detail.
Here’s a rare, but relevant example:
At a glance, it may seem like a lazy offer title and description, but if you visit his YouTube channel, you’ll realize that creating an offer in such a manner matches his style. Having a healthy 20,000 subscriber base certainly helps. Or it could simply have been the creator’s comedic charm. The result was 20 applications to the offer. We don’t recommend creating offers this way, though it can work sometimes depending on the creator.
With the very important offer title and description out of the way, all that’s left to do is fill in the remaining details.
Offers on Channel Pages have a maximum duration of two weeks. However, the offers team here can extend deadlines when requested, so don’t hesitate to reach out if you think you need more time.
For the applicant requirements section, you don’t have to fill this out unless you’re looking for specific creators to work with. For example, if your audience is primarily in the United States and Canada, you may want to focus on only applicants with similar viewership. This prevents channels that have a stronger viewership from other regions from seeing or qualifying for your offer.
The same applies for filming locations. If your video requires working with someone in-person, then you’ll want to find applicants who are within traveling distance from you.
As for channel categories, this is pretty straightforward. If you’re a gaming channel and you want to collaborate with other gaming channels, you’d select “Games” from the list of categories. If you don’t select a category, any creator that qualifies (demographics, subscriber size, etc.) can see and apply to your offer. Carefully set up channel category filters to ensure the right applicants see your offer.
And lastly, the subscriber range slider allows you to stop channels outside a certain range from applying to your offer. Most creators don’t use it in order to maximize application opportunities, but if you know exactly what types of channels you want to collaborate with, the subscriber filter is a useful tool.
Note: you cannot increase the subscriber range beyond 10x your total number of subscribers.
Plenty of thought can be put into creating a great collaboration offer. But even a well-constructed offer may sometimes fail to get anywhere. Once you create a collaboration offer, you should always try reaching out to other creators and let them know about it. The offers team here will help you with that process.
In addition, the discussion forum here is designed for you to talk about what you’re up to. It’s a great place to share the collaboration offer you just created and it’s also a great opportunity for potential applicants to get in touch with you and ask questions.
Whenever you're in doubt, talk to us. Send an email to firstname.lastname@example.org, tweet us @ChannelPages, or drop a message here on the forum. We're here to help you and there are many capable creators in this community who can also help you out.
Post a collaboration offer: http://channelpages.com/offers/new/collaboration
Check out your recommended offers: http://channelpages.com/offers/suggested/collaboration